Jamie Bennett
Co-Founder
Legacy Contributions to Cancer Playbook
Cancer Playbook stands today as a testament to unwavering dedication, countless hours, and a unified vision built over years of work. My personal legacy is deeply rooted in the transformation and integration of two powerful initiatives: Operation Zero and Cancer Playbook.
Merging the company I helped build—Operation Zero—into the Cancer Playbook FECO Discount Program assisted by the Operation Zero Collective was more than a strategic decision; it was a commitment to scale compassion, innovation, and patient support. Over the past few years, I’ve contributed well beyond a standard workweek, dedicating my time, energy, and heart to the mission. My role involved not only managing operations and growth but also translating the combined vision of Jim Gerencser and myself into actionable programs that truly serve cancer patients.
From creating data systems and patient pathways to designing educational resources and driving collaborations, each milestone was fueled by a shared passion: making sure no patient feels alone and that their experiences contribute to something greater.
This isn’t just a project. It’s a movement. And this legacy—our legacy—is just getting started.
Rooted in Purpose- Jamie's Why
Jamie’s journey into this work began with her own health story. As a 20-year endometriosis patient, she has lived through symptoms that often mimic cancer—facing misdiagnoses, unanswered questions, and a system slow to respond. Over the years, she endured repeated hospital admissions, multiple surgeries, and an overwhelming amount of pharmaceuticals. That long-term experience has given her a deeply personal understanding of what it means to fight for your quality of life in a system that often overlooks the whole person.
Despite still living with endometriosis, Jamie has found a drastically increased quality of life through nontraditional approaches—an outcome that now allows her to connect directly with cancer patients and understand the emotional and physical layers of their journey. Her own path helps her relate to the care that patients actively undergoing treatment need, and to offer what many of them are seeking most: hope.
But her mission runs deeper. It is also in honor of two loved ones, her aunt Ann Marie Kibbe and best friend Amber Russell, who both lost their battles with cancer. Their lives—and losses—continue to inspire her daily commitment to disrupt the system and build something better.
Jamie became a healthcare disrupter not by choice, but by necessity—and now, by passion. Cancer Playbook is not just a professional pursuit—it is a personal promise to keep fighting for better options, better tools, and a better future for every patient navigating cancer.
