Jim Gerencser
Co-Founder
Rooted in Purpose- Jim's Why
Jim’s purpose became crystal clear when his son, Eric, was diagnosed with cancer. That life-altering experience inspired the creation of E.R.I.C. – Early Recognition Is Critical, a program designed to educate and empower families through early detection and prevention strategies.
Eric’s journey with cancer led to another pivotal realization: through the use of cannabis, Eric was able to come off multiple medications and significantly improve his quality of life. Witnessing that transformation firsthand deepened Jim’s belief in the power of alternative therapies and the urgent need for patient-led care models.
For Jim, Cancer Playbook is a tribute to his son, to the countless individuals battling cancer, and to the belief that when people are seen, supported, and empowered, the system begins to change.
Legacy Contributions to Cancer Playbook
Jim Gerencser, Co-Founder and Head Visionary of Cancer Playbook, has been instrumental in transforming his ideas into a movement—one that empowers cancer patients through shared experiences, data, and real-life outcomes. With a vision that “Patient-Reported Outcomes + Research = Playbooks,” Jim has helped shape a powerful model that turns lived experience into actionable guidance for others navigating cancer.
As the founder of E.R.I.C. (Early Recognition Is Critical), Jim brought years of frontline advocacy, public outreach, and community-driven education into the foundation of the Playbook. His legacy is rooted in uniting purpose-driven initiatives—like the ERIC Chapters worldwide and programs such as Operation Zero—under a shared mission: to ensure patients have access to the stories, tools, and support they need to make informed decisions in their cancer journey.
At the heart of his contribution is the creation of the 40/20/40 model—a strategic framework that guides the full picture of healthcare disruption. This model is built on three core pillars:
- 40% – Speak Up: Prevention through education and outreach, encouraging individuals and communities to speak up, get informed, and take early action.
- 20% – Screen Up: Focused on screenings and emerging tools like bioresonance, designed to identify risk earlier and support proactive health monitoring.
- 40% – Heal Up: Delivered through the Cancer Playbook powered by Whole Health Oncology Institute, this pillar brings together patient-reported outcomes on FECO, psilocybin, diet, bioresonance, and supplements—combining real-world data and lived experiences to support healing and improve quality of life.
Jim continues to seek out the right team members—those who align with his passion, discipline, and belief in grassroots change—to help bring his ideas to life and drive real, sustainable impact.
Together, they’ve created more than a platform. They’ve sparked a movement.
Jim’s legacy is not just in leadership, but in bold ideas turned into actionable systems, in international reach, and in a deep commitment to changing how the world responds to cancer.
